Sales Resources

Open

If yes

If no / not really

Urgency

The reason timing matters is there are about 10,000 visa slots that just opened up and 250 companies a week are filing to claim them. Once they’re gone, the window closes. I just want to make sure you’re not stuck behind people who moved a week earlier.

The ask

Open with good news

Set the crisis

35% of the typical landscaping workforce is undocumented. Six million deportations are already underway or scheduled. H-2B was oversubscribed 5 to 1 last season. We’re projecting 10 to 1 this year. And hiring domestic workers isn’t a real option — the largest employers in the industry average 34 interviews to get one person to show up, and that person rarely lasts a year. There is no domestic solution right now.

Change 1: Dual intent is gone

The number one reason most companies never pursued converting H-2B to green cards was the dual intent restriction. You couldn’t apply for a temporary visa and a permanent visa at the same time. That rule has been eliminated. Workers can now pursue H-2B and EB-3 simultaneously. No gap in coverage. They can travel in and out on their temporary visa during the entire green card process. Most people you’re going to talk to have no idea this changed.

Change 2: 10,000 visas just got reallocated

When the administration restricted 75 countries from visa access, those visas were reallocated into employment-based categories. Over 10,000 are flowing directly into EB-3 unskilled. That erases two full years of backlog in one move. What was going to be a five-year wait is now under three.

Change 3: Processing has collapsed

The I-140 used to take 18 months. We’re getting it back in three weeks. The I-485 used to take 12 months. We’re getting it back in three months. The priority date just advanced eight months — first positive movement in over a decade. They’re not stopping. We think it gets to two years.

Skilled workers: priority date is current right now

For foremen, drivers, technicians — file the paperwork and it gets issued. No backlog. Two years, done. First time in over a decade this has been true. While that window is open, we can get your skilled people across in two seasons.

Paint the two-season picture

Get the worker count

Ask how many H-2B workers they have. Most will want to do this — assume at least 80% will participate. Start there. Don’t overthink the number. You can add workers later. The goal right now is to get them in line.

Walk through the pricing

$4,500 per worker to the company. The worker pays $7,500 over three years toward their own green card — they’re financially invested. Walk through the math for their headcount. Offer three months to start. If they push, go to six. Bigger headcounts get longer terms — 100 workers is 12 months, 200 is 18, 300 is 24. Don’t lead with the longest term. Earn it.

Drop the urgency

Seven companies file every hour. 250 per week. These 10,000 visas started filling about 30 days ago. First come, first served. Once they’re consumed, the line gets longer and the wait gets worse.

The close

If they stall

PE / balance sheet objection

Structure it as a service agreement, not a loan. Nothing hits the balance sheet. An acquirer sees a contract, not a liability. The workforce transfers. We’ve built this specifically for PE-backed companies. Requires a minimum of 25 to 50 workers to make it work that way.

Retention question

Cases are not transferable before I-140 approval — they are locked in by the process itself. Workers are paying $7,500 toward their own green card. They’re not walking away from that. After approval, an employment agreement keeps them for three more years. Then 80% of workers sponsor their families, and we handle that at a reduced cost over four years. You’re looking at seven to ten years per worker. Our founder processed 1,100 workers and lost fewer than six over a decade.

After they say yes

Stop selling. Don’t ask if they have questions.